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Are Students Getting Your Messages?

Whether it’s a student protest, a violent attack, or a change to the campus calendar or traffic flow, communicating accurate and complete information to your campus community is crucial. But on most college and university campuses, strategically communicating with students, faculty and staff ...

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One-Stop Student Surveys

Today’s college students grew up in an always-on, on-demand digital environment. They’ve developed exceptional filters, sorting through multiple screens and dense data easily. One-Stop Enrollment Services, which lets students apply for financial aid, set up payment plans, sign up for classes, and ...

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Battle of the Bots

HubSpot, a leader in the outbound marketing revolution, has posted a useful introduction to the world of Bots, those now infamous programs that perform automated tasks online. The article takes on the subject in a playful way beginning with a glimpse into a dystopian future. The fear that bots will ...

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Communication Channel Effectiveness

Ask yourself this: Which channel is most effective for communicating financial information to students? texts email social media all of the above If you’ve answered d, all of the above, you’re correct. See how one school is beginning to test an “opt in” strategy to alert students using text ...

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