A strong admissions campaign offers the opportunity to tell your school’s story while building and nurturing relationships with potential students as they weigh their buying decision. Automated emails ensure a steady drip of pertinent information including important events and campus news, as well as links to the application and other valuable content. Once you have your content and your emails programmed you’re good to go. Of course building that workflow can be complicated.
In this article, written by Alexander Ritter, a digital communication specialist for Platinum Hubspot Partner Pyxl, begins with the reminder that all good marketing campaigns should tie to your marketing calendar and overall strategy. By identifying key dates or milestones in the admissions process, you can determine what content will be presented and which actions taken. For example, a potential student logs into the application for the first time, triggering a change in workflow and presents content designed to encourage completion of the application process. Ritter offers useful advice on targeting potential students and engaging parents in the workflow, as well as advice on content creation, list segmentation and managing multiple workflows.
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