HubSpot blogger Lindsay Kolowich continues her review of college and university social media efforts with a look at their Instagram accounts. Launched as a free mobile app back in 2010, Instagram reported having more than 300 million users as of December 2014, according to Wikipedia. Founders Kevin Systrom and Mike Krieger envisioned a service where users could share short videos and photos on other social media sites easily and instantly through one app. Facebook acquired Instagram for $1 billion in 2012 and has allowed the company to continue to grow independently.
Kolowich begins by pointing out that of all social media applications, Instagram is the one students use the most. “In fact, 52% of adults ages 18-29 years old say they use Instagram every single day.” As with previous posts, Kolowich isn’t ranking these efforts, but offering up the best of what she’s seen. The list includes the following American schools: Colorado State University, Dartmouth College, Arizona State, West Virginia University, University of Rochester, Texas Tech, Boston University, Georgetown University, Liberty University and Penn State. But, unlike her previous reviews, Kolowich has also taken a close look at some international schools. These include: Australia National University, University of Barcelona, University of New South Wales, University of Nottingham, The University of Sheffield. Adolfo Ibanez University and the University of Cambridge.
Kolowich examines the content closely for each of these schools and highlights their effective use in everything from promoting the college mascot to encouraging student interaction through a campus wide sweepstakes. She notes how Dartmouth uses drones to capture the beauty of the NH landscape, while the University of Cambridge uses Instagram’s filters to edit photos and “bring out the details,” of their beautiful campus. Liberty and West Virginia take a unique approach to enhance their brands, while others highlight student projects, encourage photo contests, and place their school in the context of their unique communities and histories.
Instagram is a great way to promote, sporting events, inspire school spirit and get the word out using graphics in tandem with photos. To read the complete article click here.