Super Bowl Commercials: Where the Real Game Happens

TalkingEDUSmall.jpgNo matter which team you rooted for, and regardless of if you even like football at all, quite a few Americans tuned into the big event two weekends ago for one reason or another…and according to a recent survey, a whopping 24 percent of those Super Bowl viewers say the commercials are the most important part of the whole experience!1

Big retailers capitalize on this captive audience every year- this year shelling out up to 5 million dollars for a 30 second spot in the limelight. This year, they even got savvier, and began marketing their marketing! That’s right; they planned ad debuts and used social and digital media to spark a buzz about their ads before they even happened!

How does Higher Education marketing compare to these big retailers, competing for the biggest spot in marketing viewership? Joel Anderson, Vice President of Marketing and Strategy at WayBetter, says, in reality, not we don’t really compare at all . However, in an article named Big Game, Big Ads, Big Money…But Where’s the Beef, he finds quite a few tips the HE audience can use when building marketing campaigns, and some mistakes to avoid. Topics include:

  • The 1996 Nissan ad, titled “Toys” that won every major advertising award possible, and is widely regarded as the best commercial ever made- but ended up COSTING Nissan in declining sales and incentives and discounts
  • Getting on the same page as your sales force
  • Acquiring good marketing assets

To read more about takeaways for Higher Ed from Super Bowl marketing (or even to just enjoy a great clip of that Nissan ad), click here: Big Game, Big Ads, Big Money...But Where's the Beef

1 https://nrf.com/media/press-releases/nrf-says-consumers-will-spend-141-billion-2017-super-bowl

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