As quoted in the article I would like to share today, "you can't manage what you can't measure." ~ Peter Drucker. As a marketing professional, that’s one for my white board as a daily reminder.
However, there is also the expression that we should all keep in mind and that is “analysis paralysis”.
There is a great deal to measure and many ways and tools that can be used to measure, sort and project our data, and this article challenges the reader to ask if we are measuring the right things to positively affect our desired outcomes.
For those of us who live by measurements daily, why not measure our measurements? This may inspire a change or at minimum provide affirmation that we are on track and measuring the right things. Never hurts to double check, right? Read more…