When is the last time you received a piece of personal mail via the post? Feels a little strange, doesn’t it?
I cannot remember the last time I received an actual “letter” via snail mail- sometimes even email feels dated. Why email, when you can text?
I’ll admit, while receiving personal mail in the form of a letter or card can feel special... paper mail from companies- those letters get tossed into the “I’ll open them later” pile (or maybe even the recycling bin), because more often than not, I’ve already received an electronic communication on the same topic and have responded or reacted accordingly. And if not, I'm expecting that communication shortly. The paper copy feels like just more junk. As for responding via paper, I’ve long since stopped keeping a supply of stamps on hand and if I need an envelope to mail something, it feels quite inconvenient. Surely in 2016 I ought to be able to communicate online?
Whether you grew up in the digital age or are just getting used to it now, the fact is, communication of all kinds has gone digital. The majority of your student population is pretty likely to have grown up in the digital age, and they don't often check their residential mail boxes for important communications; instead they carry smart phones, tablets, smart watches and laptops to get their communication on the go. It’s convenient, it’s efficient, it’s easily managed and it’s expected.
Has your campus made the move to digital? If your school doesn’t have an official E-Communication plan in place, chances are that many of your communications are going digital regardless. Professors email students, students respond and send assignments using campus email vehicles, families and payers use the email option on the Contact Us link on your homepage, and students (and student groups on campus) are communicating with each other digitally.
Schools are beginning to see the power of the data that can be obtained from digital communications- open rates, engagement rates, user testing, time spent on any webpage, etc. The data collected is knowledge that can be used to create and enhance communication programs that reach the audiences you want to reach, using the methods they prefer (email, video, demonstration, etc.). There is often time a blended communication approach that can be achieved based on the data you find when using digital communications- so you can find the communication sweet spot.
In our new eBook “Moving Toward E-Communication”, author Nancy Mann Jackson discusses current trends towards digital communication including:
- Making the decision to switch to digital communications
- The power of the data
- Merging old media and new media on your campus
- Best practices for communicating digitally
Take a look at our Free Ebook to see how E-Communications can be used on your campus, and find some great tips for making the move!