Essential Skill Sets for the Higher Education Inbound Marketer

TalkingEDUSmall.jpgHolly Stayton, staff writer for offers some informative and insightful tips and tricks from those in the know in her blog post “Essential Skill Sets for the Higher Education Inbound Marketer.” Tapping successful inbound marketers Barbara Scott, Associate Dean of Marketing, Communications and Corporate Relations at D’Amore-McKim School of Business, Northeastern University and Caitlin Way, Director of Admissions at Trulaske execMBA, University of Missouri-Columbia, Stayton shares with her readers what higher education professionals are looking for from potential staff and existing internal resources.

This short but nuanced article breaks down five key areas of inbound marketing and offers tips for both external job seekers and internal marketing professionals. From Strategy Development and Audience Analysis, to Content Development and finally Inbound Marketing Tactics, Stayton offers kernels of wisdom intended to provide a necessary grounding to best leverage an inbound marketers knowledge of SEO, lead qualification, paid search and so on. Bottom line, when it comes these tools, Stayton tells us, “it’s not about knowing how to use them, it’s why you are using them and what you’re using them for that will make you a successful marketer.”

Take a Look!   “Essential Skill Sets for the Higher Education Inbound Marketer”

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