Whether it’s a student protest, a violent attack, or a change to the campus calendar or traffic flow, communicating accurate and complete information to your campus community is crucial. But on most college and university campuses, strategically communicating with students, faculty and staff remains a challenge.
For instance, a survey conducted at Bowling Green State University in 2016 showed that many college students don’t even open or read emails from university departments, student organizations and faculty advisors. And internal communication between administrators and faculty, as well as across departments, is notoriously incomplete on many campuses.
To determine whether your students—and others across campus—are getting your messages, ask yourself these questions:
- Do students frequently ask for extensions on payments due because they “didn’t know the payment was due” or some similar excuse?
- Does your campus have standard policies about the number of official emails that can go out to students each week or month?
- Is there one specific department designated to send out all official notifications to students (instead of each department sending out their own communications)?
- Do students often claim ignorance because they “never check” their campus email accounts?
- Is there a standard communications tool that goes out to all students on a weekly or bi-weekly basis?
- Are your department’s (and other campus departments’) important announcements and information posted regularly on official institutional social media accounts?
- Is there one specific office that oversees all official campus social media accounts?
If many of your answers were “no,” it may be time to develop a new strategic communication solution. A campus-wide strategic communication plan can address the communication discrepancies across departments and help ensure that all students receive important information without being overwhelmed with a flood of messages, which are more likely to be ignored.
Learn more about how and why to devise a strategic communications plan for your campus by reading our e-book:
Strategic Communication: How to Communicate Better, Smarter and More Effectively with Students.
It’s available for free download here.
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